Content Development, Strategy, & Management
Social Media Management
Social Media Brand Collaborations
Reels & Short-Form Video Packages
Blog writing
Email marketing services
SERVICE HIGHLIGHTS
I’ve worked with over 50 brands—from fresh startups to nationally recognized organizations—to build content that actually resonates. Whether it’s a full-scale campaign or a scrappy social strategy, I bring a people-first approach grounded in what makes us stop the scroll: relevance, emotion, and value.
My content work blends creativity, consumer psychology, and data-backed strategy to drive real engagement. That’s how I’ve helped businesses organically reach hundreds of thousands across the country—without sacrificing soul for clicks.
Content That Connects and Converts
The Impact
05
the Hub
04
The Message
03
THE GOAL
02
The Mission
01
Launched in April 2021, GoCapNY is a bold talent attraction initiative powered by the Center for Economic Growth (CEG), Capital Region Chamber, and the Alliance for the Creative Economy (ACE). Backed by $1M+ in funding and major regional partners, the campaign is designed to put New York’s Capital Region on the radar for young professionals ready to build their future.
THE MISSON
Attracting the Next Generation to the Capital Region
The Impact
05
The Hub
04
The MEssage
03
The Goal
02
The Mission
01
GoCapNY is all about showcasing what makes the Capital Region vibrant, inclusive, and full of opportunity—think affordable living, thriving culture, outdoor escapes, and a location that puts you two hours from everywhere.
The Goal
Make the Capital Region the Place to Be for Gen Z & Millennials
THE IMPACT
05
THE HUB
04
The Message
03
THE GOAL
02
The Mission
01
THE HUB
GoCapNY.com: Your Guide to Living + Thriving Here
The Impact
05
THE HUB
04
The Message
03
THE GOAL
02
The Mission
01
The Impact
Content That Builds Buzz—and Community
As Senior Producer & Lead Consultant on the Capital Region Brand Initiative/GoCapNY campaign, I helped bring to life a bold, multi-platform initiative that rebranded New York’s Capital Region as the place for Gen Z and millennials to live, work, and thrive.
CLIENT: Capital Region Chamber & Center for Economic Growth
CASE STUDY
One Day. Tons of Content. Zero Stress. Welcome to Content Lab Express — your ultimate done-in-a-day content creation experience led by a seasoned marketing pro.
The Content Lab Express Package
A two-part powerhouse combo — a deep-dive audit + 1:1 strategy session — built to uncover your brand’s biggest growth opportunities and turn them into a clear, action-ready marketing game plan.
